It seems Apple has quietly
launched Apple TV in India. The device was added to its list of products
on the official website under the iPod section (weird). The device is available
for Rs 8,295.
With the launch of Apple TV, the
company’s full portfolio of Apple products are finally available in India.
Apple TV is a media streamer that lets
users play content from popular services like YouTube, Netflix and Hulu Plus,
as well as some other services like Vimeo. It also offers access to Apple's
iTunes Store, through which users can purchase or rent movies, or buy music.
If you want to watch a movie, from
your iPhone or iPad or iPod touch on your HDTV, you just have to first play it
on your Apple device, then tap again to instantly stream it directly to your
Apple TV.
One of the major highlights of the
Apple TV is support for Airplay which allows users to stream content wirelessly
(over Wi-Fi) from any iOS device or iTunes (Mac as well as Windows) to the
Apple TV. It can also be used to wirelessly mirror the display of iOS devices
as well as Macs.
Apple TV supports up to 1080 pixel
resolution, and features an HDMI port, a micro-USB port, Ethernet port, a
built-in IR receiver (for the remote) and supports WiFi connectivity. The
device is powered by an Apple A5 processor, and comes with 512MB RAM and 8GB
NAND Flash memory for caching content.
Apple is also aggressively promoting
movies on iTunes. Movie rentals start from just Rs 80, and HD rentals start
from Rs 120.
Apple TV can also sync with your
iCloud account so you can watch all you photos on your HD TV.
The device faces competition from
Micromax’s Smart Stick and Akai’s Smart Box.
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