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Wednesday, February 20, 2013

Apple TV launched in India with starting price of Rs 8295/-

It seems Apple has quietly launched Apple TV in India. The device was added to its list of products on the official website under the iPod section (weird). The device is available for Rs 8,295.

With the launch of Apple TV, the company’s full portfolio of Apple products are finally available in India.

Apple TV is a media streamer that lets users play content from popular services like YouTube, Netflix and Hulu Plus, as well as some other services like Vimeo. It also offers access to Apple's iTunes Store, through which users can purchase or rent movies, or buy music.

If you want to watch a movie, from your iPhone or iPad or iPod touch on your HDTV, you just have to first play it on your Apple device, then tap again to instantly stream it directly to your Apple TV.

One of the major highlights of the Apple TV is support for Airplay which allows users to stream content wirelessly (over Wi-Fi) from any iOS device or iTunes (Mac as well as Windows) to the Apple TV. It can also be used to wirelessly mirror the display of iOS devices as well as Macs. 

Apple TV supports up to 1080 pixel resolution, and features an HDMI port, a micro-USB port, Ethernet port, a built-in IR receiver (for the remote) and supports WiFi connectivity. The device is powered by an Apple A5 processor, and comes with 512MB RAM and 8GB NAND Flash memory for caching content.

Apple is also aggressively promoting movies on iTunes. Movie rentals start from just Rs 80, and HD rentals start from Rs 120.

Apple TV can also sync with your iCloud account so you can watch all you photos on your HD TV.

The device faces competition from Micromax’s Smart Stick and Akai’s Smart Box.


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